Google is the most populated search engine right now with an average of 40K searches per second and a surprising 3.5 billion searches per day. It holds around 92% stake in the search engine market share. Setting up a Google business profile can attract a considerable number of leads to your business with the help of google searches and maps.

If you want to build an efficient Google Business Profile for your business you can take help from Decode Designs providing the best Local SEO Services in Australia. In this article, we will learn about the Google My Business feature and its various benefits to businesses.

Google Business Profile And Google My Business: How Are They Different?

Get Visibility On Google And Google Maps:

Your Google business profile helps your business get found by people when they are looking for similar products and services. Whereas a google my business account listing provides searchers with where and how to visit your business. It enhances your local SEO performance. When people search for nearby businesses on Google Maps, it is more likely you will appear if they have a google my business account.

Control Your Online Business Information:

Engage With Your Prospects:

Google My Business enables a lot of different ways to communicate with people online. You get to respond to reviews and enable direct messages. You can also set a notification alert on your profile whenever someone tries to contact your business. It also allows you to post content on your business profile as you do on social media platforms. Have better relationships with your customer and future prospects by answering their queries on your business profile.

Improve With The Help Of Insights:

Google my business provides insights into the activity of your audience and local SEO performance. With the analytics, you will also be able to see the keywords that people are using to find your business. You can improve your search performance by breaking down the actions taken by your audience on listings. Track your performance of the photos and content you post on your business profile and compare them with your competitors. Google Analytics has all the features you need for checking parameters to improve your performance.

Get Your Hand On Local SEO:

On the google my business dashboard you can incorporate keywords to optimize your profile and rank higher on local results. It can really enhance your local SEO performance on google. You can take advice from the SEO expert in Decode Designs providing Local SEO Services in Australia to make your online visibility stronger.

Customized Listing:

You can customize your profile on google my business according to the category and preferences of your customer. It lets you add features like “Share”,” call now” and “book an appointment” to enhance the experience of your audience.

How To Enhance Your SEO Performance Using Google My Business?

Google my business profile can fuel your SEO performance. Google prioritizes the sections of your profile according to the information useful to its searchers and the keywords they search for. It also emboldens the keywords of your content that are relevant to its searchers. But for google to prioritize your pieces of information, you must publish well-optimized content on your profile.

Google my business is a great tool to optimize your profile and enhance your reach. All you need to do is strategically include keywords to target relevant audiences with the help of quality information.

Google My Business Helps You Enhance Your SEO Performance In The Following Way:

• By targeting information to your audiences by incorporating relevant keywords into your business profile.
• By providing quality information that searchers on google find useful.
• By building trust with your audience with reviews and effective engagement. Your Google My Business account also consists of your business information like your address and contact details that add an extra sense of trust to your visitors.

SEO is important for your business and if you are a small business local SEO targeting can help you stand out from your competitors. Google My business makes it easier with its effective features to maximize your visibility in the local market. To use Google My Business effectively for your benefit you should consult Decode Designs one of the Best Local SEO companies.

Are You Ready To Enhance The Online Presence Of Your Business With Google My Business?

Now that you know what is Google my Business and how it can help your business grow, you must try it out. Build your Google My Business account to make your business profile stand out from your competitors with Decode Designs providing Local SEO Services in Australia converting more leads.